The Descobrir Guimarães [Discover Guimarães]project proposes an original signposting system, which aims to challenge residents and visitors to explore the city of Guimarães through alternative routes, thus creating an innovative and playful experience. The project explores creative tourism from the perspective of industrial design. Moreover, it is a case study for small and medium sized cities. It focuses on the role of industrial design in transforming the traditional urban structure and in promoting heritage by exploring the link between culture, art and landscape.
Author and Design Eva Irena Übler Photography Álvaro Martino, Almedina Mestrovac, Irena Übler, João Sousa